Many small organisations, secretariats and SMEs need to rely on a single communication professional in their teams. In addition to turning into circus-style multitaskers, how best can we involve colleagues in the context of bigger communication projects?

Because that’s what it turned out to be: a journey. A long and steep learning curve journey, culminating in a very satisfying feeling of beating the odds and producing a nice, fulfilling result.

(Originally posted on 8 January 2016)

- Where do you work? - In a European association in Brussels. - What kind of association? - We represent European country code top-level domain registries. - …What?

Yes, I’m certain that many people working in or gravitating around the domain name industry has had pretty much the same kind of conversation with friends and family. How many of us simply give up on the famous explanation that inevitably needs to follow? Where to start??

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